General Manager, Mountain Region – Safaricom
Job Purpose
To drive the overall commercial performance, long-term growth, and strategic execution of the business within the Mountain Region—delivering revenue targets, market share expansion, subscriber growth, and optimized distribution infrastructure across sales, marketing, fintech, fixed business, and cross-functional operations.
Roles & Responsibilities
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Regional Strategy & Business Development: Develop and implement localized regional strategies and business plans aligned with broader organizational objectives, translating national targets into actionable operational plans and driving 4G+ trade penetration.
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Performance & Financial Management: Lead comprehensive regional business planning, monitor revenue, subscriber, and market share performance, manage budgets, conduct regular business reviews, and drive accountability for KPI delivery.
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Partnership & Stakeholder Management: Build and maintain strong relationships with key regional partners, develop and execute Joint Business Plans (JBPs), onboard new strategic partners, and leverage collaborations to unlock growth.
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Distribution & Route-to-Customer (RTC) Management: Expand and optimize distribution infrastructure and parter performance; embed digital-first intelligent last-mile delivery, digital sales tools, and experiential retail centers; and standardize RTC processes.
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Sales Growth & Subscriber Performance: Deliver regional sales, revenue, merchant, and fixed customer targets; drive gross additions and net subscriber growth; implement churn reduction strategies; and capitalize on upsell/cross-sell opportunities.
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Market Share Growth & Competitive Positioning: Strengthen market presence and competitive positioning in the region by developing strategies to counter competitor activities, tracking market trends, and driving penetration.
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Frontline Marketing Execution: Implement localized marketing, promotional activities, and product launches driven by market intelligence, ensuring brand visibility and enforcing internal controls in marketing operations.
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Cross-Functional Leadership & Operations: Provide strategic and operational leadership across sales, marketing, emerging markets, financial services, fixed business, technology, and HR to deliver integrated business outcomes.
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Risk, Governance, Compliance & Safety: Embed a robust safety culture and maintain effective risk, governance, compliance, and control practices (securing journeys by design) to mitigate operational, regulatory, and financial risks.
Qualifications
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Bachelor’s degree in Business Administration, Marketing, Commerce, or a related field (Master’s degree / MBA or equivalent is an added advantage).
Skills, Experience & Competences
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Minimum of 8 to 12 years of experience in Sales, Distribution, or Commercial roles, with proven experience leading regional or multi-territory operations.
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Strong track record of delivering sales growth, market share expansion, and subscriber acquisition/retention in telecommunications or fast-paced commercial environments.
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Extensive experience managing distributor, dealer, and partner networks, as well as developing and executing route-to-market and distribution models.
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Strong financial acumen, budgeting capabilities, and data-driven analytical/problem-solving skills.
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Demonstrated leadership excellence with the ability to manage cross-functional environments, coach high-performing teams, and drive agile operational changes.