Cards Business Development Manager – KCB Bank Kenya
Job Purpose
To design, drive, and execute the comprehensive strategy and product roadmap for card products, managing the complete end-to-end product lifecycle from ideation to launch, fostering strategic partnerships, and ensuring an optimal customer journey across all banking channels.
Roles & Responsibilities
-
Strategy & Product Roadmap Development: Develop and execute the overall strategy, roadmap, and lifecycle management for card products to drive adoption and market competitiveness.
-
End-to-End Product Development: Lead the complete product development process from initial ideation through to successful launch, ensuring timely implementation and shortened go-to-market durations for card-issuing projects.
-
Partnership & Vendor Management: Establish and maintain strategic relationships with key stakeholders, payment networks (Visa, Mastercard), processors, technology vendors, and card manufacturers; negotiate favorable contracts and manage third-party provider performance.
-
Go-to-Market & Marketing Collaboration: Collaborate closely with marketing and customer service teams to build effective go-to-market strategies, support promotional campaigns, and boost product adoption.
-
Customer Experience & Journey Optimization: Continuously monitor, evaluate, and enhance the end-to-end customer journey for cardholders to guarantee an optimal, seamless user experience across all digital and physical bank channels.