Marketing Assistant: Smartphones – M-Kopa
Job Purpose
To lead end-to-end integrated ATL and BTL marketing campaigns—driving strategy, brand protection, channel execution across social and retail networks, influencer partnerships, and data-driven performance reporting to maximize sales uplift and commercial impact.
Roles & Responsibilities
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Campaign Strategy & Execution: Set the marketing agenda, write campaign briefs, localize and protect the brand across all executions, and run launches from content packs and retail activation plans through to post-campaign reviews.
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Omnichannel & Channel Management: Direct social media channels, WhatsApp marketing, and influencer campaigns from sourcing to posting; and deliver impactful partnerships, promotions, and dealer/van branding.
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Marketing Operations & Retail Enablement: Manage marketing operations, including request workflows, procurement, purchase orders, and inventory tracking for marketing materials and devices that retail activations depend on.
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Customer Insights & Evidence Ownership: Conduct SMS-based customer research and quarterly retail surveys, track marketing spend against sales uplift and conversion, and provide leadership with clear ROI and performance analytics.
Qualifications
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A degree in marketing or communications is welcome, but practical execution and shipped work are prioritized.
Skills, Experience & Competences
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Proven track record of leading integrated ATL and BTL campaigns end-to-end, from brief to post-campaign impact reporting, with demonstrable accountability for budgets and sales uplift.
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Demonstrable experience directing agencies, influencer programs, and brand partnerships, alongside disciplined content and social calendar management.
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Strong analytical ability to turn performance data, customer research, and retail surveys into actionable commercial decisions.
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Established command of marketing operations, procurement workflows, purchase orders, and retail/dealer-network environments.
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Exceptional judgment, credibility in agency management, and deep curiosity for gathering direct customer feedback.