EBKL: Business Development Manager/ Specialist – Equity Bank
Job Purpose
To lead the growth and commercial development of Equity Bank’s Creative Economy portfolio—translating bank strategy into scalable business opportunities, sector-specific financial solutions, digital onboarding models, and strategic partnerships that position the Bank as the preferred financial partner for creators, artists, athletes, gig workers, and digital entrepreneurs across Kenya and the broader region.
Roles & Responsibilities
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Creative Economy Proposition Development: Translate sector strategies into tailored banking propositions, customized product bundles, and digital customer journeys for creators and gig-economy workers to drive acquisition, activation, and revenue.
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Strategic Partnerships & Ecosystem Building: Identify, negotiate, and manage high-impact commercial partnerships with creator platforms, production studios, sports federations, creative hubs, aggregators, and sector associations to build referral pipelines and shared ecosystem value.
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Creative Community & Hub Activation: Direct the operational activation of Equity Creative Centers, youth clubs, showcases, and sector events to foster community engagement, lead conversion, and local customer acquisition.
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Digital Onboarding & Embedded Payouts: Collaborate with Digital Banking and Data teams to scale creator acquisition via platform aggregators, Wallet-as-a-Service (WaaS), embedded payout APIs, and streamlined digital onboarding paths.
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Credit & Financing Innovation: Partner with Credit, Risk, and Innovation teams to design alternative credit scoring models and flexible financing products adapted to non-traditional, variable creator and gig-worker income streams.
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Commercial Performance & Portfolio Growth: Lead sector-focused marketing campaigns, monitor portfolio economics, establish customer referral handover mechanisms to Senior Relationship Managers, and track metrics across income growth, customer retention, and partnership ROI.
Qualifications
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Bachelor’s Degree in Business Administration, Marketing, Economics, Media Studies, Creative Arts Management, Finance, or a related field.
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Advantage: Postgraduate qualification or specialized certification in Business Development, Digital Financial Services, or Fintech Product Management.
Skills, Experience & Competences
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Minimum of 5 to 8 years of progressive experience in business development, commercial partnerships, or ecosystem management within the creative industries, media, sports, fintech, or banking sectors (banking exposure highly advantageous).
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Deep functional understanding of creator and gig-economy ecosystems spanning music, film, fashion, sports, gaming, and digital content creation.
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Hands-on experience with digital customer onboarding models, API-led financial integrations, embedded payouts, and digital wallet ecosystems.
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Solid technical grasp of creator cash-flow dynamics, variable income assessment, and non-traditional credit risk profiling.
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Proven commercial acumen with strong contract negotiation, program management, community building, and campaign execution capabilities.
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Innovative, entrepreneurial, and collaborative leadership style with exceptional storytelling, presentation, and multi-stakeholder management skills.