Global Clean Cooking Marketing Strategist – Sun King
Job Purpose
To lead the development and execution of global marketing strategies that drive awareness, adoption, average revenue per user (ARPU), and commercial success for Sun King’s clean-cooking solutions across diverse markets—boosting equipment sales, increasing household gas usage, and expanding agent networks.
Roles & Responsibilities
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Global Marketing Strategy & Planning: Develop and own the global brand and marketing strategy for clean-cooking products, defining positioning, value propositions, and growth frameworks to increase ARPU, customer LTV, and retention.
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Go-to-Market & Campaign Execution: Lead global product launches, create scalable campaign toolkits and playbooks, and partner with regional/country teams to localize campaigns across digital, retail, and field channels.
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Customer & Market Insights: Conduct deep qualitative and quantitative research (spending 50% to 60% of time in the field) to understand consumer behaviors, monitor competitor activity, and translate data analytics into commercial outcomes.
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Brand, Communications & Content: Oversee compelling brand storytelling, customer-facing content creation (sales materials, digital assets, retail POS, educational tools), and PR/thought leadership narratives highlighting health, cost savings, and environmental benefits.
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Performance Management & Optimization: Define success metrics and KPIs, track campaign performance and ROI, report insights to leadership, and roll out the clean-cooking marketing playbook across new market entries.
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Cross-Functional Collaboration: Partner with Regional Marketing, Sales, Product, and Partnerships teams to align product commercialization, support sales conversion, and develop compelling agent retention propositions.
Qualifications
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MBA or equivalent advanced degree.
Skills, Experience & Competences
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8 to 12 years of overall marketing experience, including at least 3 to 5 years in a global or regional role.
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Strong experience in consumer goods, energy access, and LPG or clean-cooking solution industries, particularly within emerging or frontier markets.
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Proven success in developing and executing multi-market go-to-market strategies, behavior-change marketing, and affordability-driven propositions.
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Strong analytical skills with the ability to interrogate customer data, structure research, and translate insights into actionable commercial strategies.
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Exceptional strategic thinking combined with hands-on execution capability and experience working across cross-cultural, geographically distributed teams.